Yext updates site search algorithm, adds experience options
AI search company Yext, which powers site search for many businesses, announced an update to its search algorithm update along […]
Influencers in today’s SEO – Search Engine Watch
30-second summary: With search getting more sophisticated there will be a strong relation between user signals and influencers Google’s Multitask […]
Apple Search | SEO Book
Google, Google, Google For well over a decade Google has dominated search to where most stories in the search sphere […]
Now is the best time to stitch your search marketing loopholes before 2022
30-second summary: Confused users don’t spend money Your search marketing needs to thread in your brand’s messaging, targeting, design, and […]
Top 5 Tips for a Search Audience Strategy in 2021
One of the most common mistakes seen across search accounts whilst conducting audits is that a large portion of accounts […]
Why they matter so much in content strategy Search Engine Watch
If you work in digital marketing, you’ve probably heard the phrase “longtail keyword”. You might also know there’s some debate […]
The Definitive Search Campaign QA Checklist
If there’s a box that can be checked, I’m in! I have a checklist for just about everything, including a […]
Five steps to deliver better technical SEO services to your clients Search Engine Watch
Taking control of a site’s technical SEO is both an art and a science. Take it from me — a […]
How to get the most of a limited budget Search Engine Watch
To be honest, paid search marketing is not a child’s play. Although its compelling benefits cannot be overemphasized, just like […]
Five ways to target ads on Google that don’t involve keywords Search Engine Watch
Google is synonymous with search, but there are many different ad types available to Google advertisers that don’t require keyword […]