
Why they matter so much in content strategy Search Engine Watch
If you work in digital marketing, you’ve probably heard the phrase “longtail keyword”. You might also know there’s some debate […]
If you work in digital marketing, you’ve probably heard the phrase “longtail keyword”. You might also know there’s some debate […]
If there’s a box that can be checked, I’m in! I have a checklist for just about everything, including a […]
Taking control of a site’s technical SEO is both an art and a science. Take it from me — a […]
To be honest, paid search marketing is not a child’s play. Although its compelling benefits cannot be overemphasized, just like […]
Google is synonymous with search, but there are many different ad types available to Google advertisers that don’t require keyword […]
When you have a smaller digital marketing budget, you might think that testing should take a backseat to efficiency and […]
Amazon has two Alexas in its family: the intelligent voice agent that is popping up everywhere, and Alexa.com, a subsidiary […]
One of the biggest advantages of running a paid search campaign is the ability to bid on keywords that would […]
Managing an online reputation is a 21st-century business responsibility that simply cannot be ignored, or even placed on the backburner […]
Have you ever heard this joke before? A Financial Planner and PPC Marketer walk into a bar… Probably not. However, […]